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Architectural animations tend to be a critical component of a much bigger undertaking whether it is for a proposal, bidding, marketing or public relation exercise. It’s failure almost certainly would cost the client far more than the cost of the animation itself. It is therefore, essential to avoid the following disasters when commissioning an architectural [...]
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1. Choose the right format/resolution As a vey basic rule of thumb, HD720 animation cost about twice as much as traditional DVD format and HD1080 would cost twice as much again. You may have good reasons for going with the higher format (like, they look absolutely gorgeous) but always bear in mind the cost implications. [...]
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