5 Disasters To Avoid When Commissioning Architectural Animations


Architectural animations tend to be a critical component of a much bigger undertaking whether it is for a proposal, bidding, marketing or public relation exercise.

It’s failure almost certainly would cost the client far more than the cost of the animation itself. It is therefore, essential to avoid the following disasters when commissioning an architectural animation.

1.Missed deadline.

Due to nature of architectural animation work flow, you cannot really have a 90% completed animation. Everything needs to come together in the final composition or there would be no animation.

Basically, one of the most critical component in the production is the final rendering which can take anything from a few days to a couple of weeks and could cost as much as 30% of the total project. Furthermore, this process can only be started after everything else has been finalised. Get this wrong and and you could  be looking at a career wrecking disaster.

2. Inaccurate modeling

Inaccurate animation would bring out more questions than answers – exactly the opposite of what you would hope to achieve by doing the animation in the first place.

You definitely do not want to hear comments such as:

– “that road does not look wide enough”
– “that celing height (of a luxury apartment) looks like a medium cost flat”
-” are you sure you can fit 3 sofas in that living room?”

In extreme case, developers can even be sued for misrepresentation. You probably have paid a substantial fee for architects to work on the design. It is only reasonable to expect the animator to bring those designs accurately to life through sound understanding of architectural concepts.

3. Poor quality animation.

Poor quality visuals is almost always worse than having no visuals at all. This problem is particularly acute in the case of architectural animations because it is very costly and time consuming to rectify. What is more, the animation tend to be the centrepiece of any architectural presentations. You must make sure the quality of the animation at least matches the quality of the rest of your presentation.

4. Escalating cost.

It is very easy for the cost of architectural animation to escalate due to poor project management or indecision on client’s part.

The only effective way to avoid this is to have everything laid out in detail before the go ahead is given. As it is not always possible to keep things exactly as initially specified, expect extra charges if there are changes in the middle of the production process.

5. Not tailoring the animation to the right audience.

This can actually be said for any type of presentation but complexity of architectural animations make it very difficult to improvise at the last minute. Make sure you know  exactly who are the primary target audience and tailor the animation accordingly.

If there is a secondary audience to be addressed, make a decision early on whether a different version of the animation is needed. Do not assume that anything can be improvised after the main production has been completed. In most cases, it is not possible.

So there you have it – the 5 disasters to avoid. If you take some time to think through this 5 scenarios even before deciding on your budget and appointing the animator for the project, you could save yourself from some serious but totally avoidable headache.

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